- 11/07/2012

Email Marketing Quickstart Workshop: Learn best practices of email marketing and set-up a free trail with Constant Contact

Wednesday November 7, 2012 from 8:00 AM to 11:00 AM

Where: HVCC - TEC-SMART Campus, 345 Hermes Road, Room #123, Malta, NY 12020.

Registration: http://conta.cc/RSoOGQ.

Workshop Description:

The Email Marketing Quickstart Workshop is for those who say, “Today, I will start email marketing.” There will be no more procrastination!

We are going to show you how to conduct email marketing right and we are going to help you set up your email account. When you leave this event, you’ll know how to use email marketing and everything you need will be all set up!

This Workshop Will Cover:

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. We will teach you several critical elements in mastering email marketing communications. 

Step 1: Email Marketing Overview and Best Practices:

1. What is permission-based email marketing and list building
2. How to decide on the best format, content, and frequency of email marketing for your organization
3. Writing good subject lines and content – getting readers to take action
4. Building good contact lists and how to do that
5. Tracking results and what to do with this valuable information
6. How email marketing and social media work together to achieve your goals

Step 2: Email Account Setup:

Next, we will help you set up your Constant Contact email account. Bring your laptop computer and we will walk through the following processes:

1. Setting-up a Constant Contact email account
2. How to modify our templates with your branding
3. How to upload your contact lists and add a sign up box to your website
4. How to integrate social share features for a broader reach
5. How to access your reporting
6. New features and resources at Constant Contact.

Benefits of Attending this Event:           

1. Get set-up to start professional email marketing today
2. Learn best practices of email marketing
3. We walk through process of setting-up account, uploading email contacts and creating email template
4. Get free 60-day trial of Constant Contact email marketing service.

This Workshop is Ideal for:

1. You want to use email marketing
2. You need help setting up an email service
3. You want help uploading your email contacts into Constant Contact
4. You want someone to walk through steps of creating an email template
5. You have a Constant Contact account and want to use it better
6. You want a free 60-days of Constant Contact email!

All registrants will be sent information prior to event to prepare for workshop.

Constant Contact Email Services: If you do not have an account, sign up for 60-days free (no credit card needed). Follow this link for free Constant Contact email account.

Bonus: All participants receive copy of “Email Marketing for Small Business,” a valuable resource from Constant Contact to help make email marketing work for you and your organization.

Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert(TM) (review Erik’s bio)

Cost: Free (includes coffee and light breakfast).