Lecture: "Innovating on the Web and in Business" - 04/15/2014

Lecture: "Innovating on the Web and in Business" by David Balter '93

Few Skidmore alumni have navigated the emerging world of social media with greater success than David Balter '93, who in 2004 was featured in a cover story in The New York Times Magazine for his launch of BzzAgent, his path-breaking social marketing firm. A co-founder of the Word-of-Mouth Marketing Association, Balter also is CEO of Smarterer, a venture-backed startup which assesses digital, social and technical skills.  In this exchange with Catherine Hill, F. William Harder Professor of Business Administration, Balter will share his perspective on the ever-shifting landscape of the virtual world and describe the wealth of opportunities he sees for entrepreneurs, marketers, interactive designers, and content creators.

7 p.m.-Gannett Auditorium